Selling Naked : A Revolutionary...

Horwitz, Jesse

The opt-out effect : marketing...

Smith, Gerald E.

Think Like A Brand: A 7-Step Strategic...

Green, Pamela J.

Turtle Design in a Rabbit Age:...

Lim, Mel

Understanding branding in higher...

Lowrie, Anthony

Competition in higher education...

The strategy of global branding...

Lee, Alvin; Yang, Jinchao; Mizerski, Richard; Lambert, Claire

Tribal modern : branding new nations...

Cooke, Miriam

Twitter Is Not a Strategy : Rediscovering...

Doctoroff, Tom

Vertical brand portfolio management...

Bakker, Diederich