Dữ liệu biên mục

Introduction to e-commerce
Loại tài liệu: Book
Mã tài liệu: 89010
Mã ngôn ngữ: en
Tác giả: Rayport, Jeffrey F. ; Jaworski, Bernard J.
Thông tin xuất bản: McGraw-Hill Irwin MarketspaceU
Tình trạng vật lý: 540 p.
Từ khóa: Electronic commerce ; Thương mại điện tử
Danh mục: Quản lý kinh doanh
Môn học: (7340405) Ngành Hệ thống thông tin quản lí, (04-TDHVN-TLTK) Tài liệu tham khảo, (INE3004) Thương mại điện tử
Năm xuất bản: 2004
Số sách còn lại: Không giới hạn
Thời gian mượn: Bạn chưa đăng nhập.
Tóm tắt theo nội dung: Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
Lưu ý: Sử dụng ứng dụng Bookworm để xem đầy đủ tài liệu.
Bạn đọc có thể tải Bookworm từ App Store hoặc Google play với từ khóa “VNU LIC”.

Bình luận (0)